Shore Road public space, buildings & facilities

Last updated 16th July 2019

The Project

Construction planned to start September 2019

As a major gateway for people visiting Poole Beaches, this project at Shore Road offers the opportunity to create a greater sense of arrival and welcome to the area by:

  • Creating an attractive plaza that visitors can enjoy and that signifies Shore Road’s importance as the starting point of the promenade around Poole Bay.
  • Enhancing public spaces & facilities including a water sports concession and a new ice cream kiosk which will sell drinks and snacks such as sandwiches & paninis. It will open seasonally from 9am – 7pm.
  • Improving the external appearance of existing buildings such as the public toilets & Beach Station; the Beach Ranger Service will operate from a temporary beach office at Shore Road in 2019, prior to a permanent office opening in early 2020.
  • Developing/refurbishing the standard of beach huts in this area.

The Proposed Plans

Updated November 2018 and submitted with the issue of tender for construction. Proposals include public art, seating, resurfacing, refurbished toilets & showers, two new short-term hire beach huts, a new beach office, watersports centre and catering kiosk.

Public engagement

Thank you to everyone who shared their views with the Design Team at the engagement drop in day, via this website or at the comments box at Sandbanks Beach Office.

Your feedback helped the Design Team to shape the final designs represented in the updated plans (above) and a tender for construction based on those plans. Here’s a summary of how your feedback has influenced the project:

Main concerns highlighted during public engagement: How this feedback has been used to shape the final designs:

Size of the club room

Increased size of facilities accessible to clubs

Provide separate male & female changing rooms Changed from unisex to separate male & female changing rooms
Sheltered seating with a back rest Moved sheltered seating to south facing view and added back rests to plaza seating
Suitable planting Added planting
Location and number of cycle racks Improved cycle facilities
Improved beach shower(s) with taps Increased shower provision

Progress Updates

  • July 2019 Stepnell Ltd appointed as contractor
  • November 2018 Tender for construction issued
  • 26th September 2018 Planning Permission granted
  • August 2018 – formal consultation Planning Application APP/18/01039/F was made available online at with comments invited by 8th September.
  • May & June 2018 – public engagement The proposed plans were shared with stakeholders and residents with feedback helping to shape the Planning Application submitted in August.
  • The new (April 2018) ice cream kiosk

    April 2018 The new ice cream kiosk is now open at the Beach Station. The Ranger Service will operate from a temporary base at Shore Road during 2018, prior to a permanent office opening in spring 2019.

  • February 2018 Planning permission was granted in February 2018 for Change of Use of the Beach Station to Ice Cream Kiosk (Planning Application APP/17/01898/F for details).

  • February 2018 Scottish & Southern Electricity completed works to improve the power supply to Shore Road.

February 2018 Simon Morgan of Morgan Design Studio was appointed to look at architectural design improvements to the existing buildings at Shore Road to reinvigorate this area. Our design brief included finding creative solutions to operational issues such as waste collection.

Local landscape artist Amanda Moore was selected to work with Simon and join the project team comprising The Arts Development Company, Dorset Coast Forum and Borough of Poole.

Project Details

Public Space Budget £500,000
Funding Coastal Communities FundPlanning Obligations Fund £90,000*
Beach Huts Budget £60,000
Funding BCP Council
Project Lead Anthony Rogers, Recreation Manager
Design Lead Morgan Design Studio
Main Contractor Stepnell Ltd

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