Shore Road public space, buildings & facilities

Last updated 9th October 2020

The Project

Watersports Centre concession now being advertised

Closing date: 16th October 2020 for expressions of interest

For full details and to register your interest please visit

As a major gateway for people visiting Poole Beaches, this project signifies Shore Road’s importance as the starting point of the promenade around Poole Bay.

We have developed an attractive plaza for visitors to enjoy, creating a greater sense of arrival and welcome to the area.  Now nearing completion, we will be adding the final touches – stone benches and rock art – over the autumn/winter period.

View in larger detail (pdf, 1Mb)

On 2nd September 2019 we started work to refresh the public space by modernising the buildings and worn ground conditions. This work is described below:

New Plaza at Shore Road

  • Enhanced public area and seating, improved signage
  • Refurbished toilets and showers
  • New beach office, new watersports centre, and extended catering kiosk
  • New and modernised beach huts

Works progress gallery Latest pictures 9th October 2020

Coastal grasses and flowers have been planted in the new beds at the entrance to the promenade and the beach

5th August 2020

Latest progress includes new cycle parking (we have increased the number of hoops from 10 to 20), and planters are being refurbished with Purbeck stone. Coastal grasses and flowers will be added in Septembert when the planting season begins.

 9th June 2020

Shore Road kiosk is now open with social distancing measures in place

20th April 2020

 22nd March 2020

2nd March 2020

13th January 2020

 16th December

17th October-12th November

September 2019

Also happening here:

New Beach Huts at Shore Road East

  • At Shore Road East 12 beach huts (nos 73-84) have been refurbished and a first floor extension built above, with 6 standard huts and 2 premier beach huts. These premier huts both have an L shaped balcony.
  • Further details and progress pictures at the Shore Road East project page

Frequently Asked Questions

What will the works cost?

The plaza works at Shore Road and new beach huts at Shore Road East will cost approximately £900,000 and be funded by BCP Council and a grant from the Coastal Communities Fund

When will these works take place?

Site work began in September 2019 and we hope to complete works during spring 2020, subject to COVID-19 working restrictions. Regular updates will be posted on site and on our website.

What times will the building site operate?

Monday - Friday from 7.30am - 6pm. Weekend working will be subject to approval.

Can I still use the prom during the works?

Yes, access along the prom will continue, although it will be narrower in width to allow for the building works. There may be short periods of time when the prom will be temporarily closed for example during a delivery.

Will the toilets remain open during the refurbishment?

While the toilet block is refurbished we will provide temporary units.

How can I contact the Beach Rangers Office during the works?

Telephone: 01202 708181

Why are you building new beach huts?

There are a significant number of people on the waiting list for a beach hut in this area; these new huts will help to meet this demand and reduce waiting time.

The Plans

Updated November 2018 and submitted with the issue of tender for construction. Proposals include public art, seating, resurfacing, refurbished toilets & showers, two new short-term hire beach huts, a new beach office, watersports centre and catering kiosk.

Download the pdf (500kb)

Landscape Overview

PDF (500kb)

Download the pdf (1.6Mb)

Proposed Site Plan

PDF (2Mb)

Download the pdf (1.6Mb)

Existing Floor Plan & Elevations

PDF (155kb)

Download the pdf (1.6Mb)

Proposed Plan & Elevations

PDF (400kb)

Project Progress 2018-19

Developing the project - the timeline

In February 2018 Simon Morgan of Morgan Design Studio was appointed to look at architectural design improvements to the existing buildings at Shore Road to reinvigorate this area. Our design brief included finding creative solutions to operational issues such as waste collection.

Local landscape artist Amanda Moore was selected to work with Simon and join the project team comprising The Arts Development Company, Dorset Coast Forum and Borough of Poole.

In the meantime preparations were made:

  • February 2018 Scottish & Southern Electricity completed works to improve the power supply to Shore Road.
  • February 2018 Planning permission was granted for Change of Use of the Beach Station to Ice Cream Kiosk (Planning Application APP/17/01898/F for details).
  • The new (April 2018) ice cream kiosk

    April 2018 The new ice cream kiosk is now open at the Beach Station. The Ranger Service will operate from a temporary base at Shore Road during 2018, prior to a permanent office opening in spring 2019.

Proposed plans were ready by late spring 2018, and a period of consultation followed:

  • May & June 2018 – public engagement The proposed plans were shared with stakeholders and residents with feedback helping to shape the Planning Application submitted in August.
  • August 2018 – formal consultation Planning Application APP/18/01039/F was made available online at with comments invited by 8th September.

Planning permission was granted on 26th September 2018:

  • November 2018 Tender for construction issued
  • July 2019 Stepnell Ltd appointed as contractor

Works started on site 2nd September 2019

Public Engagement 2018

Thank you to everyone who shared their views with the Design Team at the engagement drop in day, via this website or at the comments box at Sandbanks Beach Office.

Your feedback helped the Design Team to shape the final designs represented in the updated plans (above) and a tender for construction based on those plans. Here’s a summary of how your feedback has influenced the project:

Main concerns highlighted during public engagement: How this feedback has been used to shape the final designs:
Size of the club room Increased size of facilities accessible to clubs
Provide separate male & female changing rooms Changed from unisex to separate male & female changing rooms
Sheltered seating with a back rest Moved sheltered seating to south facing view and added back rests to plaza seating
Suitable planting Added planting
Location and number of cycle racks Improved cycle facilities
Improved beach shower(s) with taps Increased shower provision


The beach and promenade in 2018

Project Details

Public Space Budget £500,000
Funding Coastal Communities FundPlanning Obligations Fund £90,000*
Beach Huts Budget £60,000
Funding BCP Council
Project Lead Anthony Rogers, Head of Leisure
Design Lead Morgan Design Studio
Main Contractor Stepnell Ltd

Press Releases

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