Shore Road public space, buildings & facilities

Last updated 13th August 2018

The Project

Planning Application submitted, consultation ends 31st August

APP/18/01039/F can be viewed online at

Comments are invited before 31st August 2018, online or by post

As a major gateway for people visiting Poole Beaches, this project at Shore Road offers the opportunity to create a greater sense of arrival and welcome to the area by:

  • Creating an attractive plaza that visitors can enjoy and that signifies Shore Road’s importance as the starting point of the promenade around Poole Bay.
  • Enhancing public spaces & facilities including a water sports concession and a new ice cream kiosk which will sell drinks and snacks such as sandwiches & paninis. It will open seasonally from 9am – 7pm.
  • Improving the external appearance of existing buildings such as the public toilets & Beach Station; the Beach Ranger Service will operate from a temporary beach office at Shore Road in 2018, prior to a permanent office opening in spring 2019.
  • Developing/refurbishing the standard of beach huts in this area.

The Proposed Plans

Updated July/August 2018 and submitted with the Planning Application in August. Proposals include public art, seating, resurfacing, refurbished toilets & showers, two new short-term hire beach huts, a new beach office, watersports centre and catering kiosk.

Download the pdf (1.6Mb)

Proposed Elevations

PDF (370kb)

Download the pdf (1.6Mb)

Proposed Site Plan

PDF (500kb)

The new ice cream kiosk at the Beach Station

Progress Updates

  • August 2018 – formal consultation Planning Application APP/18/01039/F is made available online at with comments invited by 31st August.
  • May & June 2018 – public engagement The proposed plans were shared with stakeholders and residents with feedback helping to shape the Planning Application submitted in August.
  • April 2018 The new ice cream kiosk is now open at the Beach Station. The Ranger Service will operate from a temporary base at Shore Road during 2018, prior to a permanent office opening in spring 2019.

  • February 2018 Planning permission was granted in February 2018 for Change of Use of the Beach Station to Ice Cream Kiosk (Planning Application APP/17/01898/F for details).

  • February 2018 Scottish & Southern Electricity completed works to improve the power supply to Shore Road.

February 2018 Simon Morgan of Morgan Design Studio was appointed to look at architectural design improvements to the existing buildings at Shore Road to reinvigorate this area. Our design brief included finding creative solutions to operational issues such as waste collection.

Local landscape artist Amanda Moore was selected to work with Simon and join the project team comprising The Arts Development Company, Dorset Coast Forum and Borough of Poole.

Project Details

Public Space Budget £500,000
Funding Coastal Communities Fund &
Planning Obligations Fund £90,000*
Beach Huts Budget £60,000
Funding Borough of Poole
Project Lead Anthony Rogers, Recreation Manager
Design Lead Morgan Design Studio

Part funded by the Coastal Communities Fund coordinated by the Dorset Coast Forum

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